The People’s Pharmacy

Who We Help

Joe and Terry Graedon’s “The People’s Pharmacy” has a long history of educating the public on health care, pharmaceuticals, and alternative medicine. The People’s Pharmacy reached millions of radio listeners and readers but had almost no voice online. Moreover, their members, subscribers, readers and listeners didn’t either.

What We Do

We identified 6 major opportunities for increasing quality traffic and user engagement for ThePeoplesPharmacy.com:

1. Simple SEO: Keyword rich posts, urls, metas and titles
2. Crosslinking: Implemented Tagging and Post Titles weren’t hyperlinked
3. Podcasting: Believe it or not, they weren’t podcasting yet, now they even have online extended interviews
4. Newsletter: Made drastic improvements to their email newsletter
5. Commenting: Enabled commenting on the site
6. Editorial Consulting: Helped them publish in a more conversational and web friendly way

How This is  Helpful

18 months after implementing these changes, traffic at The People’s Pharmacy has grown from 1,500 daily visitors steadily to over 10,000 and has grown to almost 15,000 since then. This increase in traffic is due almost entirely to organic (free) search engine traffic.

Currently in the pipeline are big design and usability improvements, improved site search features and a new online public service that is going to alter the face of health and medicine for the better.